Trade show exhibit design is always evolving. Trends can change frequently so what was
popular a few years ago might not attract the most attention this year.
If you’re looking to make a splash at your next marketing event, consider incorporating one or
more of these trends into your trade show exhibit design with the help of exhibition stand
Choosing a display that’s sleek and modern, displaying large interactive screens and using green
practices are all ways to bring people to your booth, no matter what you’re selling or what
the industry you’re in.
Choose Trade Design
The homey look could work for certain companies — that is if you have a business selling
something with a reputation for being ‘just like Grandma used to make.’
However, if you’re looking to attract people to your booth to see the latest and greatest
innovations in your industry with the help of exhibition stand builders, you need a display that
reflects this modern style.
Choose a sleek display featuring modern colors and elements such as special lighting.
Additionally, contemporary shapes, such as overhead rings and sharp angles, can also help
attract attention to your booth.
Don’t Forget About Screen Time
Although many people try to limit their screen time, the truth is that screens can be a great way
to help attract attention to your booth. You can have the screens installed with the help of
exhibition stand designers.
Video monitors are the ideal complement to a trade show exhibit design that’s sleek and
modern so if you’re planning on including them in your designs, it’s vital that they be of high
quality — after all, no one wants to stand and watch a video on an out of focus monitor.
Movie making software has made it easier than ever to create a high-quality promotional video,
but don’t stop there.
If you have the money in your budget, consider hiring a professional to create an interactive
video that will have your attendees learning more about your company and your products or
Green Practices in Your Trade Show Exhibit Design
Lastly, go green! Green building practices are highly popular in exhibits. Consider using LED
lighting that can reduce your electric consumption and sustainable bamboo flooring in your
Another way you can go green is to use eco-friendly inks and recycled papers to print your
promotional materials or even forgo the promotional materials all together by including a QR
code that can be scanned with a smartphone or tablet computer.
These QR codes can instantly direct attendees to your website where they can download your
promotional materials or learn more about your business.
Green Building Practices
Using green building practices, including interactive video monitors, and exhibition stand design
ideas that are sleek and modern are the top trends in trade show exhibit design that you can
include the next time you attend a marketing event.
If you’re interested in learning more about some of the top trends in trade show exhibit design,
contact a professional display company and talk to their designers about creating a one of a
kind booth that perfectly fits your company’s needs.
Create Custom Trade Show Displays That Use Lighting Carefully
Today’s displays take advantage of lighting that works to highlight specific areas of the exhibit.
Depending on the mood that the booth is trying to convey, lighting can be subdued or striking.
Wash lights or filtered lighting are popular as they can contrast nicely to the harsh lights in an
Backlighting is also used to highlight certain parts of the display, without creating harsh
shadows that can distract from the effectiveness of the booth.
Energy-efficient LED or CFL bulbs are the most popular because they’re inexpensive to use and
less breakable than traditional light bulbs.
Use Updated Materials
Old custom trade show displays used to be heavy and bulky. They needed the use of materials like wood or heavy metal to support the display because lightweight materials weren’t strong enough.
However, today’s materials and designs have been updated so that they can take advantage of
feather-light materials like aluminum and plastic, without sacrificing strength.
Many designs use a lightweight frame and eye-popping fabric displays that make your
company’s graphics stand out and get noticed.
Whether exhibition stand builders London are using banner stands or modular displays, these
lightweight designs are ideal for any event or venue.
Ditch the Pitch
Although it’s not an actual part of the physical exhibits, the traditional sales pitch is outdated!
Instead, use your trade show booth designs to create an experience that leaves the customer
with a feeling of awe or an impression that helps them forget your competition ever existed.
Take the time to engage your customers and put your products into their hands so they can see
for themselves how your products can help their business.
If you’re a service-based company and don’t have a physical product for them to touch and feel,
let them work with your computer system to give them the experience they’ll have when they
become your customer.